Tuesday, May 17, 2011

A Remark You Made, Buttons



This is another example of some of the incredible buttons I picked up for next season. They are from an etsy shop, www.aremarkyoumade.etsy.com
It's a husband and wife team from Ohio. They provide earthfriendly knitting supplies, jewelry, and sustainable products for "green" weddings. These buttons were handcrafted from the wood of down trees. Florida Scarf loves them for their rustic charm. They are going to give the scarves such simple style. Brenda, the wife in the duo, loves her product's natural beauty. She finds the honesty of nature most appealing.
The company was great to work with on this order. My buttons came in a timely fashion. They are even more delightful in person than they looked in the photos. Brenda and her husband did a wonderful job of developing this product. The buttons are sure to last. If your interested I think these buttons would be great on other things too, like pillows, journals, or purses. I will obviously be sticking to what I know....scarves.

Saturday, May 14, 2011

So the dress (I've talked about a couple of times before) made the news. Sarah and I are local celebrities. Barely, but it's still fun to be interviewed. I'll be really excited if it kicks up traffic through my art center. Here's the article and photo:
Exploring Creativity
community
Rucker spouses aspire to inspire by ‘opening old pages’
By Nancy Rasmussen, Fort Rucker Public Affairs
Two Fort Rucker spouses have discovered a welcoming venue for expressing their creativity, and are becoming well-known community contributors in the process.
Flight student wives Sarah Geraci and Sarah Wickline recently entered and won first place in the Dale County Council of Arts and Humanities "Fusion" show with their 6-foot-tall Feria sculpture crafted from hundreds of pages of old magazines.
The show at the Ann Rudd Art Center in downtown Ozark, which ended April 30, featured three-dimensional sculpture, handmade jewelry and various other art forms, allowing for endless creative possibilities. What the two came up with was an idea that ultimately won them public acclaim.
"The criteria for this particular show allowed me to explore creative inspirations I don’t normally tap into. The materials to be used had no boundaries," said Geraci.
"I wanted to use something plentiful, thus the idea of recycling old art magazines was born. Also, the art center is a great venue with wonderful floor space. I wanted to fill up as much of it as possible. It’s fun to build sculpture and give the audience something to walk around," she said.
Geraci and Wickline collaborated on the concept and design of their masterpiece, ultimately surprising even themselves with the result. The reward of their labors extends beyond winning first prize, according to Geraci.
"The "win" was very surprising and complimentary for us. It is so rewarding to pour into the creation of something and have it be so well received. We revel in the fact that it was such a simple idea for us both that blossomed into something quite remarkable," she said.
Looking at Feria, one might wonder how they came up with such a unique idea.
"Sarah and I were volunteering in the gallery one day and I told her about my desire to enter the Fusion show. I told her I’d love to make a dress out of the old magazines piled around. I thought it would be cool to ‘open the pages again’ and get people to notice the art in them," Geraci said.
Taking the DCCAH motto of "Small Town…Big Art" to heart, the pair’s creation began to take shape with the discovery of a 1950s vintage female mannequin, a remnant from the art center’s previous life as a clothing department store.
"We first built the dress around her in chicken wire. Then we folded a lot of paper and stuffed it through. The bodice was secured with each piece hand sewn to the next," Geraci explained.
Once complete, naming the project became a challenge.
"We were trying to name the sculpture and having trouble agreeing. Finally Sarah, having lived in Europe, suggested we name her after a festival in Spain. I loved it…Feria. I could imagine our mannequin coming alive and dancing around the room to a Spanish groove, birds swirling around. We also made magazine birds to keep her company and complete the image," Geraci said.
New Jersey native Geraci, who earned a bachelor’s degree in painting from Rutgers University, credits a lot of her knowledge to life and work.
"I have grown professionally and personally through learning from others. I always have my eyes and ears open for a lesson to be learned," she said.
Discovering the DCCAH in Ozark was part of that process.
"When I move to a new town, I seek out the local art community as a way to become immediately involved. I saw an ad in the Army Flyer requesting submissions for the DCCAH Annual Juried Show.
"Now I participate in every show. To put it simply, I love to make things for people to look at," Geraci said.
In August, Geraci and Wickline will soon have another opportunity to express their talents, according to DCCAH member and event chair Jeffrey Babine.
"We encourage Fort Rucker arts enthusiasts to enter the DCCAH Eleventh Annual Juried Art Exhibition which will run Aug. 13 - Sept. 23.

"Artists may enter a maximum of three works of art. Fees are $25 for the first entry and $5 for each additional entry," Babine said. For further information call Babine at 334-774-7145.

"We are always looking for new members and invite the public to stop in for a visit from1:30 to 4:30 p.m. Tues. and Wed., and Sat. from 10 a.m. to 1 p.m. Community members are also welcome to our council meetings at 5:30 p.m. the fourth Tuesday of each month," said Carol Luckfield, DCAAH president.

"We are a non-profit organization that endeavors to promote arts in the local community via exhibits, workshops and productions in various artistic fields, and to provide a venue for community functions that will expose the public to cultural experience," she said.

"I sincerely encourage spouses to discover their own creativity. It’s satisfying to make things. Exploration of art and craft can be just as much an exploration of one’s self as it is a hobby. Igniting your own spark can bring energy, inspiration and comfort to a lifestyle that is challenging," Geraci said.

Geraci explained that while her husband, WO1 John P. Geraci III, Bravo Company 1-145th, is intensely involved in Initial Entry Rotary Wing training, volunteering and being active in various community activities fills a need for human interaction.

"My husband is proud of my involvement. The Army keeps Phil pretty busy all day- and week- long. He’s glad that I have outlets for keeping myself inspired, productive and involved," she said.








Tuesday, April 26, 2011

I Party With Trash

At the Art Center in Ozark we've been busy designing in the front Window. The above feature is a collection of shots I took during construction. This is the first time the window display has been changed since I've lived here. It's looking quite fresh, I think, and it's just in time for the change of the season.
The display will officially be finished by tomorrow. I have a few more newspaper flowers I will be adding. I don't think a display can ever have too many flowers. If you live in town please stop by and check it out. The project was designed as a way to involve the community in recycled art. Recently some afternoons at the gallery were dedicated to making flowers out of various materials. We have incorporated each flower into our new front window.
Because of all the work I did yesterday I neglected to answer some questions from The Homefront Team's meet-up. Here they are a day late:

What is your most treasured posession?
My collection of music. If I didn't have any musical accompaniment life would be unbearable.

What was the best gift that you gave someone?
I don't fancy myself very good at giving gifts. This could be a cop-out answer, but nothing comes to mind. I would have to say anytime I buy something off a registry, it's the best, for me.

How do you battle a "crafter's block?"
I think the best way to get out of a funk is to press on. Even at the worst of times, when I have no ideas what to make, I just pick something up and start working with it. In the worst-case senario I start by doing something I have already done. Eventually a new idea will emerge.
I would never let myself ignore working on a project until the feeling was over. I find that if I endure the situation I am more impressed by my results.








Tuesday, April 19, 2011

Button, Button, Who's Got The Button?

The single most outstanding feature on any one of my scarves is the button. In seasons past I have worked hard ( as have a few of my friends) to gather unique buttons at flea markets, old coat factories, antique shops, grandma's basement......the list is endless. On occassions, I myself strayed from the sewing machine to the wood shop or clay studio to make some buttons of my own. This year I wanted to work cooperatively with more artists. To give Florida Scarf a new dimension the pieces will now be featuring handmade buttons from artists across the globe. I'm still early in the mission but you won't believe what I've found.

First I would lilke to introduce Elysium’s Beach Stone Supply of Battle Creek, Michigan.

 http://www.lhsblack.etsy.com/
This Etsy shop specializes in stone supplies from the shores of Lake Michigan. These stones are polished by the waves and sand over many years. The artist then conditions the stones with a little dab of unscented lotion which brings out their color and pattern.

A few words from the artist's profile are, "My favorite season is spring, and I love all water activities, horseback riding, traveling, spending time with my family, and creating."
I found this artist incredibly easy to work with. After a few conversations about what I needed she made me the exact kind of buttons I wanted. The order was produced and shipped in a timely manner. I was so excited for the package. When I opened it I realized this artist had taken the time to develope her product into something perfect for Florida Scarf. Every detail was taken into consideration. This is an important factor to me when dealing with customers. I'm glad Elysium was of the same mindset. I can't wait to put some of her stones to use.
Aren't you excited? I am. I can't wait to construct some new pieces. For these stones I'm thinking stormy scarves. I want fabrics rich in blues and grays. The texture is thick and warm, but silky too. Maybe even fabric that's delicate and feminine on the outside to complement the essence of the button.

Be sure to check out the artist's shop. There's more than just buttons. The artist also does links, pendants, key chains, and spacers. BONUS: She only charges $2.00 on shipping for multiple orders in the US!

Friday, April 15, 2011

Adventures in Homefront Team Promotion

I had so much fun yesterday debuting the Homefront Team at the Ft. Rucker Spouses' Club Luncheon. As many of you know the Homefront Team is comprised of spouses of military members that sell handmade goods on Etsy. I purchased a vendor slot and was able to represent seven of our team members. It was pretty easy since five of us live right here. My thanks to Well of Creations (Arizona) and One Stop Crochet (Idaho) for mailing me items to share.

The Ft Rucker Spouses Club is a bunch of (really awesome) spouses that get together monthly for lunch and an activity. Lunch is always preceded by shopping. Our members were delighted by the abundance of handmade goods at the Homefront Table. A few purchases were made and a lot of business cards were handed out. I also printed copies of the Homefront Flier. Thanks to Katie, from Knackatorium for passing fliers out too. She did a great job of engaging our audience. They couldn't wait to tell another family member (military and non) about us. I'm really happy with the results.

The following is a list of artisans represented yesterday.







frame by cheryl Frank allendesign2009@gmail.com


I encourage everyone to find artisans on your posts (or for non-military "in your neighborhoods") and do the same. Here are a couple of tips on how to make it easier on yourself.
Gather up items to be sold a week in advance. This way you can price and inventory everything prior to the day of the event.
Make signs and fliers describing the team, as well as your vendors. It needs to be easy for shoppers to understand what is going on at the table. There will be a lot of items all over and it can be over-stimulating visually speaking.
Merchandise items from an individual seller together and keep their business cards close. Cross-merchandising may seem like a good idea, but it's just confusing in this setting. If you know your inventory you can always suggest paired items later.
Don't do it alone. This is probably the most important. If Katie, from Knackatoirum, and Holly, from Ava Tate Designs, hadn't help me set up I wouldn't have been ready. Also, it is easier to enage customers if there is more than one seller behind the table to chat.

I'll be doing this again at our next luncheon in May. If anyone would like to participate please contact me. sarah@floridascarf.com
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Sunday, April 10, 2011

She Sang Her Own Songs

'She Sang Her Own Songs...' by Wellofcreations

The girl had her own thoughts and believed that if she would continue to put one foot in front of the other, the journey would be JUST AS FULFILLING AS THE DESTINATION.

Tall Jewelry displa...

$67.00
Batik and Stained G...

$12.00
Mixed Media House Y...

$26.00
The Most Lively Min...

$28.00
baby bLu poPPie vas...

$22.00
Music Sounds Better...

$29.00
Set of 6 She Believ...

$6.50
Gypsy Summer Dress

$70.00
Dream Wish Hope Cam...

$25.00
Mini Handmade Peace...

$25.00
Waffle Cone Slouch ...

$24.00
To Follow

$24.00
Altered Vintage Sui...

$100.00
boho inspired Sweet...

$67.99
the Moonlight Trave...

$20.00
Bridge -- recycled ...

$15.00
Treasury tool by Red Row Studio.


I hope everyone has been having a wonderful weekend. I have. Saturday we attended the Crawdad festival in Ozark. Totally fun. As you can see.

I also started a new project at the art center. I am collecting flowers made out of recycled materials and will build a community garden out of them. If you are reading this and you live in the area, please contact me to participate.
I will be collecting flowers until 4/25. Then the sculpture will be built.
I'll be sure to post the results of this project by the end of the month.


Wednesday, April 6, 2011

Shot by the Tracks

For the Record: If graffiti is illegal and subject to fine or inprisonment, even if it's not permanent, that is not me in the photo.
I recently got together with a couple of girlfriends and did a photoshoot. The purpose for me was to get better at using a camera and get some new, and fun, shots for Florida Scarf. The general purpose was for my friends and I to hang out, enjoy the weather, take advantage of our location, and do something new and creative. As a bunch of grown women we explored make-believe for the first time in a while. (If you just want to see the results skip to the bottom.)

With Florida Scarf I have found that it isn't enough to just be good at making stuff. You must also be good at photographing it, describing it, putting it on the internet, and letting people know that it's on the internet. All of these different duties can make a creative business practically impossible to maintain. Going through this cycle can be draining. It is wonderful to stop and take a breather. I am thankful that my business is seasonal. It is crankin' from September to January. February to April is a time I take, not to sew, but hone all of these other skills needed to be successful. In this time I focus on enjoyment and refreshing my creativity.
Every January I do an assessment. It is awesome to reflect on your business and lifestyle to find out what is working and what isn't. In doing this you must be honest with yourself for maximum improvement. For me, one skill that constantly needs updating is my photography ablility. I am not alone in this deficiency. Luckily, I have a few friends who have needed to get better at weilding a camera as well. We decided to take a day and spend it working with our cameras and our creativity. It was great. I recommend doing a photoshoot with girlfriends no matter who you are and what kind of camera you have. It is simple to do. You get a couple of friends and any crazy accessories you all may have. You find a kooky location, preferably outside, and you go at it. If you are like us you might be shy or nervous at first, but give yourself time you will open up. Once we all got comfortable we got some really awesome shots. The day was a success on many levels. We all bonded, obviously. I got some new, and fun, promo shots for Florida Scarf. Chrissy got some rad photos of her guitar. Laura got to do the Hobo shot she always wanted. Sarah found out she is pretty good with creating an interesting composition herself. The list is endless. We took a ton of pictures but here is a slideshow of my favorites. I recommmend this activity as not only something that can refresh creativity, but refresh life in general. As I said, it was interesting as an adult to go back to a form of entertainment revolving around our imagination. It was so much more fulfilling than shopping, going out to lunch, or going to a movie. And we've got something to show for it.