Showing posts with label news. Show all posts
Showing posts with label news. Show all posts

Tuesday, August 17, 2010

Introducing Lauren


As mentioned earlier, there are more women sewing for the company than just me. This is the first installment of their introductions.

Welcome Lauren.  Most importantly, she is an abstract painter. Here is one of her paintings.


As in her painting, Lauren brings sweet serenity to Florida Scarf. Her purity is evident in the things she loves, like sunrises, yoga, sand in between her toes, and paint in between her fingers. She draws inspirations from living on the coast of Northern New Jersey. What we love most about Lauren is her offbeat sense of humor that erupts at the most unexpected moment. She adds this surprise and splendor to each of her designs. An example of which is featured below.


To shop more of Lauren's scarves go to http://www.floridascarf.com/

Tuesday, August 3, 2010

New Season New Faces


Somehow August just doesn't feel as hot as July did. I'm thinking it's because I know Fall is that much closer. Please don't misunderstand me. I love summer and all it has too offer. But more than any one season I love the change of seasons. I find it quite refreshing and energizing. I've spent most of the summer sewing inventory for Fall and Winter and I am nearing a time where I'll be able to put it to good use. I'll be switching gears from production to marketing and distribution!

Florida Scarf itself is also going through its own metamorphosis this next season. In the past, the company has only showcased my work. This next season I'll be sharing this creative outlet with a few of my friends, Lauren, Michelle, Stacey, and Cassandra. These ladies will also be creating one of a kind scarves for our customers. With five people sewing one-of-a-kind pieces we'll have five times the ingenuity and influence on our mission. The new designer-specific scarves will be showcased and available for purchase through the website. It will all be up and running, ready for you, by September. In the coming weeks I will be introducing the new artists here. Stay tuned!

P.S.  Tonight I will be making peach ice cream in honor of the fact that it is still summer.